The Telemedicine Reporter, a blog discussing tele-health and its worldwide applications, has reached 1 Million unique visitors and over 6 Hundred Thousand returning visitors, for the Month of October. The masthead refers to the Blog as a “Library of Medical Wisdom,” and has been published since September 09.
“Telemedicine is becoming part of mainstream medical services that peoples are now demanding,” says Alexa von Speyer, the Editor-in-Chief of The Telemedicine Reporter. “Admittedly it has taken some years for the general public to not only be aware of telemedicine, but come to the realization that is saves time, money, provides superior medical care, and most importantly, is now available.”
The qualitative number of 1 Million hits per month certainly portends to the concept that telemedicine is becoming more of a topic in conversation. The allure of receiving medical care remotely, without the hassle and cost of going to a doctor’s office, seems an extremely enticing proposition, considering the popularity of this blog.
What makes this blog’s achievement so notable is that the Telemedicine Reporter is not commercialized. There are no pop-ups, solicitations of sponsor ads driving traffic. The format is clean, crisp and there are over 10,000 postings. In keeping with the standards set by the blog owners US Tele-Medicine, all postings are meticulously sourced and appropriate links are supplied for further reading.
The Blog team comprises of media staff that do a superb job in placing vibrant, graphically unique and relevant photos for each post. In addition, each post contains at least one video on the subject matter and the half a million subscribers, rely on updates with five new articles published each day.
The overall concept, according to von Speyer, is to provide excellent material needed by anyone concerned about their health and to those having an interest in telemedicine. The search function is extraordinary and operates in an intuitive fashion to find the exact bit of information being requested.
“Healthcare is so diverse and people are often desperate to find that right bit of data that will change their lives and telemedicine does just that; it changes life for the better,” said von Speyer, “we present our information it in a cogent, easy to read, fact filled manner, which recognizes the intelligence of our reader. There are no absolutes in medicine, so we present truths and alternative truths, allowing our readers unfettered access to reliable knowledge.”
The Telemedicine Reporter confirms what we all suspect as being the dominant issue of all web sites and that is “content.” With One Million hits and no advertising driving the traffic, it is only the quality of the content which attracts and keeps readers.
Telemedicine is no longer a star-trek fantasy of the future, it is actually here today, and if this blog is any indication of its popularity, it seems we will be seeing and hearing quite a bit about telemedicine in the coming months and years. We all will, in good probability, be using it sooner than we might have thought.
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