Marketing Telemedicine to Hispanics with Telenovelas
RIVERSIDE, Calif. – Nov. 6, 2019 – PRLog — (Monarch Beach, CA) – Jose and Antonio are having an affair, well not really an affair but Antonia is set to get married to someone else and you just know the drama will build from there. It’s a typical telenovela script with a myriad of characters connected through interwoven stories of unrequited love, fame, and crime. The added element is that the hero of each episode is telemedicine.
The first All Spanish telemedicine firm has begun operations in Michigan. Telemedicina Latina https://www.telemedicinalatina.com offers Spanish speaking doctors for primary health issues and chronic care management. There exists a disparity in the advent of e-health in that Latinos were not brought into the loop of the latest and greatest in e-health achievements. In fact, most Latinos have never heard of telemedicine or of the benefits of remote care.
The disparity of knowledge is based on mistrust of Anglo medical approaches by the Latino community in general. That sentiment is exasperated and perpetuated by the lack of language skills, misleading pre-set social norms of the community and issues of migrant status, often a deterrent to seeking primary care. Telemedicina Latina sets out to correct these inequalities. But first, how do you introduce telemedicine to a new and skeptical community?
Latinos are hooked on Telenovelas. These soap operas have captured the imaginations of millions of Latinos throughout the Americas with its inherent drama and intrigue. Now it is now used to introduce a new avenue of healthcare for that infatuated population.
Telemedicine Latina is owned and operated by US Tele-Medicine, an eleven-year-
Six one-minute episodes were produced in high-quality HD 4K, and filming was done at the company offices in Rosarito, Baja, Mexico. The quality of the product is excellent and while the actors are amateurs, the production values are actually first-rate.
The storyline follows a young woman, Antonia, who is engaged to be married. It appears that in the meantime she has fallen in love with Jose. The first episode shows Antonia’s mother calling to tell her that the father is ill. Jose, listening to the call on the speakerphone advises Antonia’s mother to call Telemedicina Latina immediately to help her husband. The mother is glad to have that information, she will call the doctor, but who was that man she just spoke with?
Subsequent episodes reveal the illicit affair, allows us to see confrontations between Jose’s former and the current girlfriends and other dramatic circumstances where a telemedicine doctor saves the day. An episode introduces the viewers to Telemedicina Latina’s line of supplements and organic products, specifically formulated for the Latino market – http:// www.telemedicinalatina.shop. The company releases a new episode every two weeks and episodes one and two are now on YouTube, with subtitles in English.
Will this novel approach to marketing health service to the Latin community in Michigan and California result in the adoption of telemedicine to millions of people? The management certainly believes so and while also engaging traditional radio advertisement and newspaper interviews, the operators feel the telenovela touch will endear the community to its services and demonstrate that this company knows and cares about the Latino community, after all the Telenovela series is titled “Our Life is a Telenovela.”