New Thought Police NewsGuard Is Owned by Big Pharma

STORY AT-A-GLANCE

  • NewsGuard is a self-appointed internet watchdog that sells a browser plugin to rate websites on nine criteria of credibility and transparency
  • NewsGuard received much of its startup funds from Publicis Groupe, a giant global communications group
  • Publicis Groupe’s health subsidiary, Publicis Health, names Lilly, Abbot, Roche, Amgen, Genentech, Celgene, Gilead, Biogen, Astra Zeneca, Sanofi, Bayer and other Big Pharma giants as clients
  • In October 2018, GlaxoSmithKline sent its $1.5 billion media account to Publicis
  • In January 2020, GSK awarded Publicis Media with even more business, handing over the former Pfizer Consumer Healthcare Brands to Publicis, a move worth an estimated $400 million
  • While NewsGuard’s warnings may be enough to prevent someone from clicking these links, I believe the true intent is to bury this content entirely from search results and social media feeds 

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