For the past three years, American consumers have been on a shopping diet. They cut nonessentials from their shopping lists. Yet, they’ve continued to open their wallets for natural and organic products.
Many shoppers say that natural and organic items remain on their shopping lists because they’re concerned about their health, the environment, America’s agribusiness — or all three.
That concern has boosted sales of organics for many retailers, allowing some to expand. For example, Whole Foods — the Texas-based granddaddy of organic grocery stores — opened 16 new U.S. stores in the last year, bringing its worldwide total to 304.
Penny-pinching consumers continued to buy organics — often higher priced — even during the recent recession. Continue reading