The Avocado Oil Fraud

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STORY AT-A-GLANCE

  • A new report warns that the purity and quality of avocado oil sold in the U.S. is questionable at best, and that standards to protect consumers and genuine producers are urgently needed
  • A majority of commercially available avocado oils labeled as “extra virgin” and “refined” are adulterated and of poor quality; 82% were found to have gone rancid before their expiration date
  • Three of 22 oils were not even avocado oil but most likely soybean oil
  • The low quality of avocado oil is likely due to improper or prolonged storage, using damaged or rotten fruits, and/or extreme and harsh processing
  • Health benefits of authentic avocado oil include anti-inflammatory effects, detoxification and enhanced collagen production

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