Testing the Most Effective Method to Manipulate Minds

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STORY AT-A-GLANCE

  • The U.S. government is planning to launch an “overwhelming” COVID-19 vaccine campaign in November
  • It’s still unclear exactly when a vaccine will be available, but it could be as early as October, or as late as January 2021. According to a White House administration official, the advertising campaign will be tailored to specific subsets of the population, depending on the people the vaccine is likely to benefit the most
  • Yale University is studying the effectiveness of various messages about vaccinating against COVID-19 to ensure maximum vaccine uptake
  • The primary outcome measure is willingness to get the COVID-19 vaccine. Secondary outcome measures include the participants’ confidence in the vaccine, their willingness to persuade others to get vaccinated, their fear of those who have not been vaccinated and the level of social judgment of those who choose not to vaccinate
  • Evidence that technocracy is gaining ground and is in the final stages of implementation are all around. Technocracy is an economic system, not a political one, which hinges on the skillful implementation of social engineering

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