Many people have an iron deficiency—especially vegetarians. In fact, it’s the most common and widespread nutritional disorder in the world.
Essentially no more than a specially-designed iron ingot in a whimsical shape, their Lucky Iron Fish provides a significant portion of the recommended daily amount of iron for an adult when boiled for 10 minutes.
The iron supplied in the Lucky Fish lasts five years if used daily, and quite ingeniously, users will know when it’s time to get a new one as the smile on the fish will slowly wear away. When the fish is no longer happy, it’s time to get a new one.
Dr. Gavin Armstrong was working abroad in Asia—where he learned firsthand the effects of iron deficiency in adults and children. He chose the fish shape based on the cultural significance of the symbol.
In Cambodia, the fish is a lucky symbol, and in a bid to convince people to stick a great lump of iron in their soup pots, he adopted the fish iconography to appeal to their culture.
It worked. And where it didn’t work—namely in India where vegetarianism is common—Armstrong, a graduate student from the University of Guelph, simply changed the shape and created the Lucky Iron Leaf.
They also work with charities and NGOs, including CARE and World Central Kitchen, to put get these fish swimming in pots where families can’t afford it.
With iron deficiency being a tangible public health concern that also affects economic success, we are indeed ‘lucky’ to have this key ingredient for soups the world over.
Source for Story: